The World Awaited a Wiener and Lo! The Wiener (and Sac O' Sauce) Arrived, originally uploaded by Charm and Poise.
Dinner in a can! Forget putting together all those pesky ingredients to feed your family tonight; we've got it all right in one container. Oh, and be careful extracting the hot dogs from the can, lest you snag your fingertip on the freshly opened can edge.
Charm and Poise posted this 1948 ad yesterday. She summed the idea of convenience well by stating, "The World Awaited a Wiener and Lo! The Wiener (and Sac O' Sauce) Arrived."
It's actually a good idea, but is it enticing? In a 1940s way, maybe. Besides, the US at the time was coming off an era when GIs spent their nights in trenches all over the world, munching on dinner out of cans. It was only natural for marketing to somehow embrace the necessities of war as some level of convenience for American society. This may all be speculation, but one thing is clear:
That "Sack-O-Sauce" is slimy to the touch, and Mom's fingers will easily smell like Oscar Mayer for two hours after "preparing" dinner.
Convenience has its price I suppose.
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